My Suggestions for Windows Phone Success (Part 3 of 3)

by Kevin June 25, 2013 10:40
<< Part 2 of 3

After Your App is in the Windows Phone Store

Advertise Your App (Free)

Submit an article about your app at If you follow their guidelines, they will usually publish it. I usually try to submit my article in the evening before I want it to show up on their site. If it is a slow news day, your article can get a good amount of time on the front page. I usually see around 800-1000 extra downloads the day my article runs. While your article is on the front page, share it via Facebook and Twitter to increase your app’s exposure. If you have some high-profile followers on Twitter, you can really maximize the exposure. Don’t forget to submit follow-up articles whenever you update your app for more free advertising. You can also pay to advertise on the website, and the admins are really nice and helpful when you contact them. An article on WMPoweruser on June 6th got Screaming Sheep off to a great start, and it has just kept on going(The drop in downloads on the 7th was probably due to reporting issues at Microsoft.)

Screaming Sheep Download Results

Share your bitly link on Facebook and Twitter for even more free advertising. This is another idea that I got from Alex and Luis at Neuralnet, which helps more than I would have thought. Send it to @sharethis, @dvlup, @msdev, @wpdev, and any other accounts related to Windows Phone development. You can also use the hashtags #wpdev and #fldev to get the news out. If you get really lucky, some of your high-profile followers will retweet it.

You can also email your local user group to get some friendly feedback to get your app headed in the right direction.

Advertise Your App Some More (Paid)

This is more difficult to justify when you are first starting out, because the return on investment is pretty low. However, Nokia has made it easier by including advertising in the DVLUP rewards. I recently had WinPhone Info Free in Nokia’s App Highlights app, and I got 4000-14000 downloads per day for an app that normally has around 300-400 downloads per day. I’ll definitely be redeeming some of my points for additional advertising.

WinPhone Info Free Download Results

Update Your App Often

One of the most important steps to keep your app at the top of its category is updating it with new features. If you included a way for your customers to easily contact you, you should be getting a number of feature requests and suggestions to improve your app. Set some time aside to reply to those customers and implement their requests and suggestions or provide a reason why they don’t fit your app. Your customers will appreciate that you listened to their feedback and will be more likely to try your future apps.

Stop Surfing the Internet and Get Back to Developing

This series of posts is just some of the suggestions that I have picked up along the way and wanted to share. They are in no way all encompassing or guaranteed to provide you with success. Getting your apps noticed takes a lot of time and effort, but it is pretty rewarding when someone in Australia helps you fix a UTCOutOfRange error with SkyDrive backup and restore. Thanks again, Sam.

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About the author


I work on .NET development by day; Windows PC & Windows Phone development by night.

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